Alright ladies and gentlemen I think now you all have a pretty decent understanding on the basics that go into designing the appropriate business card for yourself. We have touched on colors, graphics, and how to avoid appearing desperate. These are the 3 main things that I focus on with my clients and I find them to be the most common mistakes or things that people overlook when they are designing.
So I threw in some videos of an exterminator company a few posts back on here and I think this would be a good example to go over a few of the points we have talked about on here. Let’s take a look at this company here at pestandtermitepros.com and try and decide what would be an appropriate card for their business.
The first thing we need to consider is what the actual company is which I think is pretty obvious. This isn’t a conventional business or client that I get so I think this is a good example.
First Things First…
Very rarely do I recommend doing any kind of different shapes or designs with business cards but with everything, there are exceptions. I don’t think an exception would really apply to this company so I think we can all safely agree that the standard 3.5 x 2 inches would be the most appropriate thing to do here.
The Fun Stuff
This is where I believe having a less “traditional” card would definitely be appropriate for a business like pest control. Although they definitely don’t want to make a joke of their company or anything like that, I think they can get away with having a more fun design or colors and can feel safe in doing so.
Let’s think about what these guys do and what the goal of an effective business card should be. The first and most important goal that they should be trying to reach is to stand out from other pest control companies. If you want to put a small graphic on your card, first think about what other companies might be doing as well. I think it would be safe to assume that you wouldn’t be the first person to have the idea of putting some mouse or rat traps in the background and probably wouldn’t quite enough to stand out from other exterminators. Think outside of the box and try to think of something that isn’t “gimmicky” and is unlikely that someone else would think of it.
As far as colors go, this is up to the owner and as long as you keep in mind some of the tips that I went over earlier in regards to subtle meanings that colors can portray you should be pretty safe in whatever you decide.